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3 Steps to Standardize Your Corporate Browser: Why Chrome?

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Leverage the latest web technology while also supporting legacy applications and maintaining enterprise-level controls

In the introduction post to this series, I discussed the many challenges companies face when it comes to supporting various browsers and both new and old applications as well as how Chrome for Business with Legacy Browser Support can help solve these problems. In part one of this series I will answer the “Why Chrome?” question.

So, why use Chrome for Business? First, it is secure. Chrome has built-in malware and anti-phishing features that protect users from malicious websites that claim to be legitimate and from installing malicious code that attempts to steal information off their computers. Chrome also isolates each browser tab into its own processing instance so that no one tab can affect any of the other tabs in session. Additionally, Chrome updates itself automatically, meaning that users are always working on the latest, most secure version. Finally, Google is very serious about maintaining this high level of security in Chrome, as demonstrated by its annual zero-day hack contest, which is famous for paying big bounties to those who can find severe security flaws in the browser.

Second, Chrome is fast. Chrome allows users to work more productively by launching pages more quickly, utilizing the Omnibox for integrated search and providing suggested websites and search results as users type, which reduces the number of keystrokes required for users to get to their desired destinations. Chrome is so fast because it relies on the open source WebKit rendering engine and an advanced V8 Javascript engine that constantly pushes the benchmark for speed. Furthermore, according to a comparison on HTML5Test.com, Chrome offers the most advanced HTML5 support of all the mainstream browsers. This advanced support allows organizations to take full advantage of the latest web applications on the market.

Third, Chrome is simple to use. Chrome offers a series of features that makes the user experience much easier and more intuitive than it is on other browsers. For example, when users sign in to Chrome they can sync all of their content across multiple devices. By doing so, they can have all of their bookmarks, recent and currently opened tabs, extensions, passwords and more available on all of their devices — including Android and iOS mobile devices — at work and at home. This synchronization makes the user experience as seamless as possible across all devices.

Finally, your users already prefer Chrome over Internet Explorer. According to data available on StatCounter, Chrome is the most used browser, with over 40% usage worldwide. This high level of usage stands in stark contrast to Internet Explorer, which has less than 29% usage worldwide. StatCounter also reveals another interesting trend around the daily usage of the different browsers: when comparing Chrome and Internet Explorer usage by day of the week, the amount of decline in Internet Explorer usage on Saturday and Sunday is nearly proportional to the increase in Chrome usage on these days. This means that people are using Chrome at home because they prefer it to Internet Explorer and would most likely be much happier if they could use it at work as well.

Security, speed, ease of use and preference are just four of the many reasons why organizations should standardize their browsers on Chrome. While this post focused on the reason why to standardize your browser on Chrome, in the next post in this series I will take on the how: discussing how Chrome makes it possible to support all of your legacy applications and also take advantage of new applications.

The post 3 Steps to Standardize Your Corporate Browser: Why Chrome? appeared first on Cloud Sherpas.


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